Meet the founder

Hello, I'm Dona.

 My journey into organizing began when I moved out on my own and quickly realized how expensive everyday life can be. What started as simple habits — price matching groceries, shopping intentionally, and meal planning — gradually evolved into something bigger: a commitment to living with less and being more intentional with what we bring into our home.

As I simplified our space, I realized that organizing doesn’t just create tidy rooms — it saves money, reduces stress, and brings clarity to daily life. Once we truly understood how much we already had, unnecessary spending decreased and our home became more peaceful and functional.

Today, my husband and I work together to model these values for our children: intentional living and gratitude.

Embracing a “less is more” lifestyle has been genuinely life changing for me. Now, through Organized Etc., I have the privilege of helping families create calm, manageable homes that support their real lives. Watching clients experience that shift — from overwhelm to ease — is one of the greatest joys of my work.

As a Certified Professional Organizer, I combine lived experience with formal training to provide thoughtful systems, practical strategies, and compassionate guidance tailored to each family’s needs. I am currently working toward my home staging certification to further support clients in creating beautiful, functional spaces that feel both welcoming and purposeful.

Organized Etc. was built from real life experience, thoughtful growth, and a genuine desire to help others feel at peace in their homes.

♡